Buroform doesn’t do print like everyone else. For over 40 years, they’ve combined craftsmanship with strategy to make brands tangible. Their print work is all about brand experience. From luxury books and direct mail to horeca menus and packaging. Their previous website? It didn’t tell that story.
The problem
A premium brand with an underperforming online presence.
Buroform wanted more high-quality leads. Their website, however, performed poorly in search engines and didn’t speak to the right audience. The brand felt premium in print, but not online. Time for a change.
Our approach
Website redesign + SEO
We built a new website that actually works: a premium look, clear structure and a strong focus on conversion. Every page was SEO-optimised for search terms around print, design and distribution.
Targeted campaigns
Through LinkedIn, we put Buroform on the radar of the right decision-makers. Videos showcased their creativity and quality. Google Ads focused on high-intent searches at the bottom of the funnel — all about action.
The result
- +43% increase in qualified pipeline
- –70% reduction in ad spend
- Stronger brand recognition with the right audience
- Online visibility that finally reflects their premium positioning