Fluxys – Love tomorrow job fair.
Fluxys, a leading energy infrastructure company, aimed to strengthen its positioning as an attractive employer among young talent and professionals. Their challenge: increasing visibility as an employer brand and generating concrete registrations for career opportunities.
Approach
We ran targeted Meta Ads and LinkedIn Ads across the full funnel: awareness (sustainability-focused creatives), consideration (employee stories and “A day at Fluxys”), and conversion (clear CTAs to apply).
Campaigns were segmented by audience and optimized with interest-based targeting, retargeting, and full conversion tracking. Ongoing A/B testing and daily budget optimization ensured maximum visibility and cost efficiency.
Results
– Strong increase in brand awareness among young talent and professionals in the energy sector
– Hundreds of relevant website visits and interactions via LinkedIn Ads
– Clear growth in registrations and applications at a competitive cost per lead
– Strengthened positioning of Fluxys as a sustainable and innovative employer